Your website is the most important component of your company’s marketing plan. It’s the central hub for your messaging and content marketing efforts. All other marketing materials should support and drive traffic to your website. As website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
Social media, blogs and mobile allow businesses and nonprofits to easily target and convert users by driving them to a well-designed website with a positive user experience or UX.
We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Using our years of experience and research, Wood Street’s web design and development solutions are customized to help you achieve your digital marketing goals.
Our web design & development services include the following:
UI/UX and Web Design
Our in-house, award-winning web and graphic designers recognize the fact that usability, functionality, and visualization are the three important factors of an application interface or website. We work with you to ensure that your digital marketing goals are realized with the designs we create.
Our process, which we’ve constantly developed and streamlined over the years, focuses on getting to know you, your company, and most importantly, your target audience. We develop design concepts that will meet and exceed your expectations and your marketing goals.
HTML and Cascading Style Sheets (CSS) are the foundation of all our web design projects. It’s of utmost importance that every site we develop be well organized, using the latest HTML and CSS standards. The W3C standards we use ensure a good user experience, as well as lay the groundwork for optimal search engine exposure.
We offer the following services under our HTML/CSS development:
- W3C compliant HTML/CSS
- Semantic Coding for SEO
Social Media Integration
Social Media tools are easily accessed and abundant making them popular but also misunderstood. Proper planning is still required. The use of tools like Twitter, LinkedIn, and Facebook can enhance your marketing efforts, with your website acting as your central marketing hub. The content posted with these tools can also be integrated into Blogs and RSS feeds, automatically streamlining your content development efforts.
Another service we offer our clients is website maintenance. Through this service, we’re able to provide you with recommendations to reach your marketing goals, make simple text updates as well as add additional pages of content to help in your SEO efforts. We provide this service to all new and existing clients even if we didn’t develop your website.
Our maintenance services include:
- Website content updates
- Landing or splash page design
- Website expansion
- Design callouts and featured products
- Design banner/button ads
- Email newsletter templates
- Website audits
- Search Engine Optimization Audits
- Usability Audits
- 508 Compliance Audits
- Hosting plan analysis
The steps we take ensure your project comes in on time, on strategy, and on budget. It’s also what ensures that your web site will meet your organization’s objectives as well as the expectations of its visitors.
During the research phase of the project, we get to know your organization and the community you serve. We discover your brand values and marketing objectives, your primary, secondary and tertiary demographics, and the economic factors affecting your organization. We ask about projected growth and goals.
Once you feel comfortable with the feel we have for your business, we set out to create your strategic plan and site map. In the plan, we establish how your core brand values apply to your online communications through web graphics, copy, features and functionality. We recommend options to enhance your users’ experience on the site and to achieve your goals. From there, we create a detailed site map, explaining all the pages your site will contain and the navigation throughout.
Our creative team can assist in the branding and web design process. When you have chosen a look and signed off on the content, we begin processing these pages through our technology department.
Technological Production and Testing
Our staff of programmers and engineers transforms the graphics and copy to the final interactive product. We create the site for maximum functionality on all user platforms. Before launching the final site, we host it on a demonstration site for your approval, as well as for internal testing on multiple formats and proofing.
Custom Web Application Development Services
From Single Page Applications (SPAs), basic websites to complex customized web solutions, our web application design and development is tailor-made for every niche.
Digital Commerce and Enterprise eCommerce Applications
Secure and scalable eCommerce solutions that harness the power of leading platforms like Magento, BigCommerce, Zen Cart, Drupal etc. to build comprehensive and powerful eCommerce websites. Our expertise in advanced technology and team of eCommerce experts help businesses manage every facet of online sales from product catalogs, bespoke back-end order fulfilment process, inventory management, logistics integration, payment integration, sales and marketing.
Cross-Platform Application Development
Powerful cross-platform apps that work across a range of operating systems and devices, to increase the reach and engagement of your business apps.
Web and Enterprise Portal Development
Customized web-based enterprise portals to enhance internal efficiency and enabling ease of sharing and group communication with real-time information exchange. We have developed several custom B2C and B2B portals, Enterprise Information Systems, Intranets and Media portals etc.
Website Revamp and Application Maintenance
Redesign your website and web apps to give it a brand new avatar with a modern and sophisticated interface. We can also help to maintain and optimize your applications to ensure the highest level of availability and productivity.